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Mobile Marketing Drives Customer Loyalty; and Now is Working in the Shopping...
As someone who spent many years in shopping mall management and marketing, I still have a keen awareness of strategies which drive consumer traffic and behavior in the shopping center environment. As...
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What does Google’s $750M purchase of AdMob mean for mobile advertising?
Every once in a while a business deal gets done that ‘those in the know’ believe will have major impact on business in America and possibly worldwide. The Bank of America/Merrill Lynch merger was one,...
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‘The Mobile Marketing Review’ Gets Ready to ‘Hit the Air’
In my work with small and mid-sized businesses and advertising agencies, I am often asked, “what makes for a good mobile marketing campaign” and “how do I know what consumers will react to on mobile”....
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